Marketing

Toggle

Article

Tourism Australia opens global media tender

Tourism Australia will launch an open tender to appoint a global media planning and buying agency, putting incumbent agency OMD on notice.

The national tourism organisation’s current contract with OMD will expire on 30 June 2016, after a period of five years. The new contract will also be for a period of up to five years.

The tender will be two-phased: an initial expression of interest process aimed at better understanding the changing media landscape and informing its future requirements; and the second phase, which will involve a request for tender with those shortlisted agency partners identified through the first phase.

A Tourism Australia spokesperson said the two-phase process would help better inform its future media requirements and identify the right partner or partners to help drive the execution of its global marketing strategy.

“As a government agency, and for a contract of this size and importance, Tourism Australia is required to conduct an open tender process.

“OMD has been a fantastic partner since 2011. With the term of the existing contract approaching its end, this two-phased tender gives us the opportunity to better understand the changing media landscape and the agency partnership structure we require to deliver on our future media requirements.”

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.