Tools For Humanity Singapore picks new PR agency

Tools for Humanity, a technology company building for humans in the age of AI, has appointed VoxEureka as its new PR agency in Singapore.

The Singapore-based mandate signals the agency’s growing push into technology and emerging digital narratives. Tools For Humanity, known for building a global “proof-of-personhood” network, is tackling one of the AI era’s most pressing challenges, distinguishing real humans from bots and synthetic identities online.

The appointment positions VoxEureka at the centre of conversations around identity, trust and digital infrastructure, as brands and platforms grapple with the implications of artificial intelligence.

The win also marks a milestone for VoxEureka’s Singapore operations, which have now completed a year in market. It reflects a broader strategy to deepen capabilities in high-growth sectors such as technology, fintech and digital ecosystems, while expanding its regional footprint beyond Malaysia.

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Alongside its Singapore momentum, the agency has also secured a series of new business wins in Malaysia, spanning automotive, travel, retail and lifestyle sectors. Among them, Hyundai Motor Malaysia appointed VoxEureka, working alongside INNOCEAN Malaysia, to lead communications around key launches and corporate milestones.

In the travel space, Trip.com has engaged the agency to strengthen media relationships and build brand trust, as competition intensifies within the online travel category. Meanwhile, Pavilion Group has tasked VoxEureka with elevating communications across its flagship assets, including Pavilion Kuala Lumpur and Pavilion Damansara Heights, integrating corporate messaging with retail storytelling to drive engagement and footfall.

Coway has also come on board, appointing the agency to lead creative and activation conceptualisation, alongside creator engagement for an upcoming innovation-led campaign centred on accessible healthy living.

The new business momentum follows a competitive pitching period and comes amid a broader recalibration after a softer 2025. VoxEureka said the latest wins reflect a deliberate shift towards integrated, multi-market models that combine regional scale with local expertise.

At the same time, the agency has retained several long-standing clients. TikTok renewed its mandate for a fifth consecutive year in Malaysia following a six-agency pitch, while Sunway Group also extended its partnership for a fifth year.

Earlier this week, high-end audio technology brand Devialet has appointed COCO PR as its strategic communications partner for Singapore. 

Securing the account following a competitive pitch, COCO PR will manage a year-long retainer focused on driving brand awareness and high-impact campaigns across Singapore.

Meanwhile, Meta, the parent company of Facebook, Instagram and WhatsApp, has appointed EastWest Public Relations as its PR agency in Singapore, MARKETING-INTERACTIVE understands.

The one-year contract will see the agency manage strategic communications, media relations, and issues management for the tech giant. Archetype was the incumbent.

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Coway, Hyundai, Pavilion and Trip.com appoint new PR agency in Malaysia 
Devialet picks PR agency for SG 
Meta appoints new PR agency and communications lead for SG