Devialet picks PR agency for SG

High-end audio technology brand Devialet has appointed COCO PR as its strategic communications partner for Singapore. 

Securing the account following a competitive pitch, COCO PR will manage a year-long retainer focused on driving brand awareness and high-impact campaigns across Singapore.

The partnership will bring together Devialet’s cutting-edge French audio engineering and design with COCO PR’s deep understanding of the local market.

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The mandate spans a wide range of initiatives, including experimental pop-ups, immersive audio showcases, strategic brand partnerships and targeted media engagements, all of which are designed to capture new audiences and accelerate Devialet’s growth in Singapore’s dynamic lifestyle and tech landscape.

Commenting on the appointment, Shanthi Jeuland, managing director of COCO PR said “Partnering with a visionary brand such as Devialet is an exciting opportunity for us."

"We look forward to applying our extensive track record in managing luxury lifestyle brands within Singapore and the broader regional market to amplify Devialet’s presence through storytelling and activations that truly connect with the modern consumer," added Jeuland. 

Devialet joins COCO PR's portfolio of luxury clients including Abel Richard, APM Monaco, B.P de Silva Jewellers and Dolce & Gabbana. 

Just last month, the agency helped welcome avant-garde luxury brand Abel Richard in Asia with a launch event at Marina Bay Sands 

Meanwhile, in December last year, the agency worked together with APM Monaco to launch the fashion jewelry brand's 'Hiver' collection in Singapore. The launch featured immersive events and celebrations, led by the brand's APAC ambassador and Chinese actor Zhou Yiran.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.  

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