Malaysia-based skincare and personal care player Tohtonku has unveiled a series of livestream sessions under a selection of its brands, namely Ubermen, Nanowhite, and Nutox. Done in collaboration with digital agency Kingdom Digital, the livestream sessions aims to help folks beat the lockdown blues during the Movement Control Order (MCO).
According to Vicky Lim, head of marketing, the company hopes to inspire its audiences and combat the hard-hitting news that is currently populating the digital sphere. Lim added that the initiatives aim to provide some form of recuperation for the hardworking frontliners throughout this trying time.
The livestream series was kickstarted with the "#ZeroToStyloAtHome" live grooming sessions with brands Ubermen and Nanowhite Men. The virtual grooming sessions are held via Zoom and will run through 9 May. The sessions was launched following the fact that Malaysians are unable to get a haircut during the period, and provides personalised grooming tips and guidance on the proper way to cut and style hair.
The second initiative, "#LiveTogetherWithNanowhite", sees Nanowhite partnering with influencers such as Erissa Puteri Hashim, Nurin Afiqah, and Syed Syafiq for Instagram live sessions. The influencers will discuss a series of topics during the livestream such as sharing tips on making viral TikTok videos, getting ready for Hari Raya, and discussing Korean trends and dramas.
Additionally, Nutox will also be conducting a series of themed self-healing sessions led by wellness instructors via Facebook live. Titled "#BeWellwithNutox", the series is targeted at frontliners to help them recuperate and relax through stretches, mindfulness and breathing exercises, according to a press release. The sessions will be made available to access even after the livestream, and frontliners will receive a media alert along with a QR code to enable them to participate even if they have missed the live therapy session. Through this, Tohtonku said it aims to provide an online platform for frontliners to ease their mental stress to ensure good emotional wellbeing in this difficult time. The livestream is made available to all users.
Lui Xiao Yee, head of account servicing at Kingdom Digital, said: “People are experiencing a whole whirlwind of emotions during this MCO period. It’s important that brands use their platform to provide connection, education, and a sense of community virtually. This will also enhance brand affinity in the long run and get consumers to engage directly with them.”
Tohtonku was founded in 1964 now has footprints across countries including Singapore, Thailand, Indonesia, Hong Kong, China, Japan, and Pakistan. Among its list of 19 brands include Ammeltz YokoYoko, Kool Fever, NUTOX, Nanowhite, Follow Me, Ubermen, Silkpro, Can Can and King Kong.