Time Out Singapore and Paktor Group launch dating event to elevate brand awareness

Time Out Singapore has collaborated with dating agency Paktor Group's GaiGai to increase brand awareness of its product offering.

Looking to shift consumers' perception of matchmaking services as "traditional or rigid, to something that is modern and accessible", GaiGai will be spearheading a dating event called "Find Me a Blind Date". GaiGai will be leveraging on Time Out's reach and creative dating content to connect with the audience across digital and physical channels with the aim of generating leads and conversion.

In a statement to Marketing, Timothy Webb, managing director of Time Out Singapore said the event was initiated following the dating agency's strategy to elevate its positioning in 2019 and to tap into a new audience. He added that Time Out Singapore helped Paktor Group to conceptualise an integrated multi-channel solution based on GaiGai's needs and brand fit. Both Time Out Singapore and Paktor Group will also be presenting this event, while Winestone at Novotel Singapore is the exclusive venue and F&B partner.

"Delivering bespoke events on a regular basis allows Time Out Singapore to engage with its audience, by increasing brand visibility and positive affinity in the local market. This campaign is also a brilliant opportunity for Time Out Singapore to bring its regular and much-loved editorial content to life to generate excitement and connect directly with readers through these experiences," Webb said.

"As one of the leading dating agencies in Asia, we are committed to spearhead quality dating initiatives for singles, both online and offline. "Find Me a Blind Date" is the perfect example of how GaiGai works with a network of established partners to promote meaningful connections and successful matches," Alex Tam, CEO of GaiGai said.

Last year, Paktor Group’s GaiGai partnered with Mediacorp’s Channel 5 to launch a brand new 12-episode series is set to premiere on 27 August 2018, titled Hungry for Love. As a brand, Paktor Group hopes to tap on the TV show as an anchor for Paktor Group’s Q4 marketing efforts and expand on the show to a 360 marketing campaign to effectively showcase Paktor Group as a modern and professional dating agency.