This Halloween, Tiger will show its stripes by throwing 22 back-to-back parties in the Klang Valley across two days (26 and 27 October). The parties will be complemented with a digital campaign aimed at engaging current and new Tiger fans.
Tiger has created a Facebook game called "Zombie Onslaught" on Tiger Malaysia's page for consumers to share with friends. In return, the highest sharer will win cash voucher worth RM500.
"With a great understanding of the psyche of our consumers who wants exciting, happening and trendy events, we are bringing the heart of the urban beat straight to them," said Sean Koh, marketing manager of Tiger.
The campaign aims to revive the "urban beat" to Klang Valley partygoers with a focus in on-ground activations, guerilla marketing and digital investments on Facebook, social advertisements and print advertisements.