The Marketing Group (TMG) has rebranded and changed its name to RYVL. The move will see all 15 agencies in the network, including brands such as Channelzero, Ranieri and TRUTH, rebranded to include RYVL alongside their respective names.
According to the press statement, RYVL has planned an aggressive acquisition strategy following its rebrand. This includes a focus on buying complementary agencies, where there are no competition in local markets, to eradicate the problem of competing agency brands focusing on individual agency P&Ls instead of working as one global team.
This sees future acquisitions being increasingly targeted on technology-centric businesses that offer high value services to end-clients. In addition, a matrix organisational structure with regional and discipline leads reporting to CEO, Adam Graham are also in plans to scale the business. The rebrand also marks the completion of a restructure of the global marketing communications group led by Graham, following his appointment in November 2016 and the creation of a new board.
“Clients are looking for a unified experience and we’re breaking down all the silos and creating a new group model without the fiefdoms, politics and layers of suffocating bureaucracy that have caused the well-documented problems of today’s big ad networks. We believe our agile, lean, technology-centric approach will deliver exactly what clients are crying out for,” Graham said.
Agencies currently under RYVL include Addiction Advertising Singapore, Ranieri, The Lead Generation Company, Rainmakers, One9ninety, Marker, Clickverta, The Brand Theatre, Channelzero, TRUTH, DAE, Slingshot and Nice & Polite.