The Kallang Group names new group head, brand, marketing and comms

The Kallang Group has appointed Michelle Yip as its group head, brand, marketing and communications.

In the new role, Yip will lead and oversee the organisation’s brand, marketing and communications strategies as it positions The Kallang as Singapore’s excitement epicentre.

Yip joins The Kallang Group from Meta, where she led marketing for consumers and creators across Instagram, Facebook, WhatsApp, Messenger and Threads as APAC marketing director. Prior to that, she was executive director, group strategic marketing and communications at DBS Bank.

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One of Yip’s longest career stints was at Lazada. She joined the eCommerce platform in 2015 as group category director for the home category and rose through the ranks to become CMO of Lazada Singapore and group executive vice-president, marketing in 2019.

Speaking about her new role, Yip said she is thrilled to begin her journey with The Kallang Group as it embarks on a new chapter guided by a refreshed destination brand. "It is a privilege to be part of this dynamic organisation; working alongside partners and the many dedicated teams within the group to create meaningful spaces and deliver experiences that resonate with Singaporeans and visitors," said Yip.

The Kallang Group kicked off the year with its Countdown 2026 celebration, marking its first major event since The Kallang brand refresh in November 2025. The event featured a concert headlined by K-pop group Super Junior, alongside family-friendly activities and a 35-minute fireworks display.

"There will be more to look forward to as we drive greater vibrancy through a strong, diverse calendar of sport, entertainment, lifestyle and community events across the year," added Yip. "Looking ahead, we will continue to strengthen brand love and deepen the emotional connection that Singaporeans, residents and visitors have with The Kallang."

The refresh introduced a new tagline, "Feel alive", alongside a series of upgrades slated for 2026, including new alfresco dining concepts, a sheltered padel ecosystem, refreshed family-friendly zones and enhancements to existing climbing and bouldering walls.

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