TGV Cinemas is immediately banning individuals who are “maliciously spreading spoilers” for the latest Avengers: Endgame movie, showing support for Marvel and fans worldwide who have repeatedly called for viewers to not spoil the movie. This has caused the hashtag #DontSpoilTheEndgame to trend on social media.
While this move “pains” TGV, the company said in a Facebook post that fans have waited 11 years for the movie and it refuses to let the actions of a few “jeopardise” the joy of experiencing a cinematic event which TGV describes as “historic”.
“It is with a heavy heart that we have decided to IMMEDIATELY BAN those that are maliciously spreading spoilers for Avengers: Endgame. Our team (many of whom have not had the privilege of even watching the movie yet) has been working continuously the entire day to remove spoilers and ban rouge followers that have made our comment section an unpleasant place to be for Marvel fans,” the Facebook post read.
The post garnered over 5.8k views, 1k comments and 4k shares at the time of writing. A+M has reached out to TGV for comment.
Some netizens have applauded TGV for taking a stand against spoilers, with one netizen saying that the company “[cares] less about the profits but more about the enjoyment of their customers”. Meanwhile, others scoffed at the idea, saying that this is a “free world” and TGV has no right to dictate the actions of netizens. Others added that those who are unable to handle spoilers should get off social media.
The hype surrounding the latest Avengers: Endgame movie has taken the world by storm, crashing cinema websites in Singapore and causing individuals to resell tickets on Carousell for as much as SG$888 for a pair. Meanwhile in Malaysia, The Walt Disney Company worked with dentsu X Malaysia for a light show at the KL Tower using 300 drones. This initiative also led Marvel to make it into the Malaysia Book of Records for “The Most Drones Used in a Light Show”.
(Read also: Brands jump on Marvel’s Avengers: Endgame hype)