Text100 makes senior leadership appointment

In addition to its recent hires, including Lee Devine as creative director for APAC, Text100 Hong Kong has hired Vicky Neill as principal consultant to support a growing roster of multinational clients. An award-winning marketing and communications expert, Neill joins the senior leadership team as the business continues to aggressively roll out more integrated work on top of its PR offerings.

Increased business opportunity in China for international brands continues to drive growth for Text100’s Hong Kong business and aligns with Neill’s hire, the press release said. She built a decade-long track record in the agency world helping multinationals activate their brands in the Southeast Asia and Greater China markets, while also helping Chinese companies including Huawei expand their footprint into Western markets.

“Companies are starting to recognize the intricacies of the Greater China market,” said Neill. “It’s incredibly nuanced so it’s important to have a strategic partner who can help them navigate the landscape and deliver their business objectives. This is precisely the type of work that I’m passionate about and I’m happy to be joining a business with ample opportunities in that space.”

Neill joins fellow principal consultant, Lynn Yap-Backe, to support Rosemary Merz, VP and managing consultant, at the helm of Text100 Hong Kong. As a leadership team, they’re focused on elevating the integrated work they do for regional clients across the marketing suite, including SEO, email marketing and creative services.

“We’re bullish on building out a team to enable our team across the region, tapping into expertise that span from PR to content marketing and digital services,” said Rosemary. “Critical to our clients’ success is having an experienced, passionate and strategic leadership team and Vicky’s hire will strengthen our team across all these areas.”