Tesco Malaysia expands offerings to include insurance products online

Tesco Malaysia has partnered with Allianz Malaysia to become the first supermarket chain in Malaysia to offer insurance products online. Through the partnership, Allianz Malaysia’s Motor Comprehensive, Travel Care, Smart Home Cover and Enhanced Road Warrior products will be made available on the supermarket’s website. The deal will also see Allianz develop exclusive products for Tesco customers in the near future. In conjunction with the launch, there will be roadshows held at selected Tesco stores across the country to inform customers about this partnership. There will also be an Allianz Explorer event truck equipped with LCD TV and pop out stage that will be positioned outdoors at each store during the roadshows, as well as various activities such as virtual reality games, BMI health check, roadshow sign challenge, and free gifts. Tesco Malaysia has also enabled its Tesco Clubcard members to earn points with their online insurance purchases, with double points awarded if they are made during the launch period from now until 2 June 2019. According to a press release, the four insurance products were selected based on Tesco’s core value of convenience, simplicity, and value.  Paul Ritchie (pictured left), chief executive officer of Tesco Malaysia, said that it is “delighted” to offer its customers the opportunity to purchase insurance coverage to “fit their needs at their fingertips”. “Over the last couple of years Allianz has begun to adapt and embrace the digital change as a way to capitalise on new opportunities. Tesco has ambitions to broaden its customer’s product offering and Allianz has the means and muscle to provide innovative insurance solutions. With these offerings, we hope to provide Tesco customers with innovative, customer-centric, value added insurance solutions. What we hope to achieve though this partnership is to connect Malaysians digitally to insurance and to build mutual customer affinity for both brands,” said Zakri Khir (pictured right), Allianz Malaysia’s chief executive officer. Read also: Tesco MY hopes to forge emotional bond with consumers via ‘Food Love Stories’ Tesco Malaysia moves media account to Mindshare