Telenor Group tipped to launch new digital marketing unit in Singapore

Scandinavian mobile operator Telenor Group is tipped to be launching a digital marketing unit in Singapore, led by Carrie Chen, head of trading desk operations, Asia Pacific, Marketing understands. Telenor declined to comment further.Previously based in Bangkok, Thailand, Chen was the digital distribution manager at Telenor for more than one year. Before joining Telenor, she spent over two years with 701Search, with her last role being regional digital marketing manager. 701Search is a joint venture among Telenor, Schibsted Media Group and Singapore Press Holdings which operates online classifieds in Southeast Asia.During her time there, Chen was responsible for strategy and operations as well as business development. To maximise conversions and boost top of mind awareness, she developed the overall marketing strategy that encompasses search, social, display, video, retargeting, mobile app installs and re-engagement.Earlier this year, Singapore Press Holdings (SPH) sold its stake in 701Search to Telenor for approximately US$109 million.She also managed the Indonesian team to achieve traffic acquisition targets, and advised teams in Malaysia, the Philippines and Vietnam in their digital marketing efforts. Additionally, Chen also lead regional negotiations and managed vendor relationships for advertising and marketing technology contracts that amounted to annual values of more than US$1 million. Chen also worked at BNP Paribas.With over 190 million subscribers in Asia alone, Telenor is a leading telco in countries such as Thailand, Malaysia, Bangladesh, Pakistan, India and Myanmar. Last year, it launched a campaign titled #MoreThan across Malaysia, Thailand, India, Pakistan, Myanmar and Bangladesh featuring the personal stories of consumers. Created by creative agency The Secret Little Agency (TSLA), the campaign ran across across print, TV, digital, and social channels.Telenor also added TSLA Design, the global branding and design practice of TSLA based out of Singapore and Shanghai, on to its global design and branding agency roster in 2016. The appointment came on top of an earlier integrated marketing appointment of TSLA as lead creative agency for Telenor Group.