Tealive has entered the Brunei market with an outlet in Bandar Seri Begawan and plans to open two more outlets by the end of 2019 in partnership with its franchisee. Founder and CEO of Loob Holding, Bryan Loo, said it received a “warm welcome” from consumers during the launch day.
According to him, its outlet in Miri, Sarawak has been performing “exceptionally well” ever since it opened in 2017. The brand’s popularity in Sarawak helped raise brand awareness among consumers in Brunei, hence, Loo said its move into the country “is expected”.
“We are indeed humbled by the tremendous response from Bruneians and are at the same time proud that a Malaysian brand can offer what tea-lovers there need,” Loo said. He added that Tealive is reaching its 300th store in the region and intends to continue on its growth path in the coming weeks and months. A+M has reached out to Tealive for additional information.
This news comes a few months after it launched its first Tealive outlet in Manchester, UK in partnership with venture capital firm Legend Ventures. A second outlet in London is currently in the works and will function as its headquarters. Meanwhile, Tealive’s parent company Loob Holding was also tipped to embark on an IPO in Malaysia earlier this year, which could potentially raise about RM300 million.
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