TBWA\Asia has appointed Sung Lin Gun (pictured) as regional head of post-production at BOLT, its newly launched production capability in Asia.
Sung most recently worked in China, where he spent four years heading up the movie making arm of one of Beijing's largest VFX post-production houses. Prior to this, he founded animation studio Peach Blossom Media, where he produced and directed various TV series and feature films, which ran across global networks including NBC, Disney Channel and Discovery Channel. Sung was also a director and partner at design/illustration house Imaginary Friends Studio.
BOLT will offer the full stack of production services, from origination to post-production. It will also incorporate the open-source commissioning platform - Flare Studios - which TBWA\ launched in Asia this year, offering teams and clients with direct access to 16,000 makers.
The new production arm is in the midst of hiring artists with a broad depth of experience that includes working on blockbuster feature films, animation and TV series. The goal is to build up a talented team which will deliver world-class quality work.
“I’m overjoyed to be joining BOLT. I talked to many agency groups in my search for the next opportunity, but TBWA\ have a level of disruptive ambition which stood head and shoulders above. I look forward to help make those ambitions a reality," Sung said.
He added that Asia’s digital platforms are distinctive, especially in China, resulting in new forms of digital content, which requires unconventional thinking. "So ideally, we want to reach the stage of nirvana whereby whatever our talented creatives can dream up, we can create quickly, seamlessly and beautifully," Sung said.
According to TBWA\Asia's president Ian Pearman, BOLT will be a "robust, dynamic production house" serving the rapidly growing content needs of the agency's clients and offices across the region.
With the explosion in programmatic media and the opportunity of highly tailored creativity it brings, Pearman said the agency believes there is a "massive opportunity" for post-production to not just finish but to originate high quality assets for clients at ever lower cost.
"That requires a new level of skill, experience and ambition. Which is why we are so pleased Lin Gun is joining us," he added.