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Tai Hing hero returns

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Restaurant Tai Hing has again turned to its super hero Ray C for another round of commercials  set to launch next week.The new wave rides on the back of its last superhero-themed ad campaign starring Eric Kwok and Ray C, which garnered more than 400,000 views on YouTube in just two months.Supported by its media partner PHD Hong Kong and Uth creative, the 30 second spot puts its iconic canned milk tea in the limelight to mark its arrival on Dragonair’s in-flight beverage list until August.https://vimeo.com/92897033The campaign spans across TV, print and online.Credits:Client: Tai HingMedia: PHD Hong KongDeputy marketing director: Connie WongCreative: Uth Creative GroupManaging partner: Desmond SoCreative partner: Charles Wong

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