Audi F1 Team and adidas team up for high-performance style on and off the track

Audi’s future F1 Team is entering the 2026 season in style, announcing a multi-year partnership with adidas as the team’s official apparel partner.

The collaboration will see adidas design a full range of high-performance gear for drivers, mechanics, engineers, and trackside crew — balancing function, precision, and technology.

Beyond performance wear, the partnership will extend to a global lifestyle collection of apparel, footwear, and accessories, set to launch before the first race, allowing fans to show their support from day one.

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“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance,” said Gernot Döllner, CEO of AUDI AG and chairman of the board of directors of Sauber Motorsport AG. “Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.”

Bjørn Gulden, CEO of adidas, added “Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. This partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.”

Meanwhile, Jonathan Wheatley, team principal of the future Audi F1 Team, said “This partnership brings together two iconic brands on a global stage and represents a bold step forward in our journey to the grid. With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most.”

The Audi and adidas tie-up follows the car brand’s recent partnership with Revolut as its title partner. The landmark agreement brings together two innovation-driven brands with ambitions to disrupt their respective industries.

According to both parties, the partnership aims to reinvent how fans experience the sport, offering new digital touchpoints, exclusive perks for Revolut customers, and premium retail experiences during race weekends.

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