T8 Creations launches T8 Co-Create to empower in-house design teams

T8 Creations (formerly AnalogFolk Asia) has launched T8 Co-Create, an in-housing service designed to empower in-house design teams with fresh perspectives, structured mentorship, and flexible creative resources.

This comes as T8 Creations recognises that in-house creative teams have become a cornerstone of financial services organisations. Banks such as DBS, Standard Chartered, HSBC, and Citibank now employ hundreds of UX and UI designers and developers. At the same time, fintechs such as Grab, Gojek, and Shopee, as well as major insurers, have also developed large internal design capabilities. Across Asia, an estimated 4,910 UX professionals are embedded in financial services, fintech, and insurance firms, according to LinkedIn data. 

"T8’s goal is to work with internal teams, not around them,” said Chris Ryan (pictured left), co-founder and managing director of T8 Creations. “We know the incredible expertise already exists inside client organisations. What we provide is the external spark - the mentorship, cross-industry exposure, and strategic direction that helps already strong teams go further."

While management consultants excel at providing business guidance, they are rarely set up to deliver senior creative leadership at the same level. T8’s model bridges that gap, specialising in creativity, design strategy, and customer experience, and ensuring they sit at the heart of problem-solving.

Unlike production houses that simply place designers into roles, often without assessing fit or providing guidance, T8 Co-Create is designed to match the right designer to the right challenge, and then support them through continuous mentorship from senior creatives, ensuring growth and perspective beyond day-to-day delivery.

It also aims to foster cross-sector inspiration, bringing lessons from financial services, retail, travel, and technology into the client context; delivering customer-centred design from the start, embedding talent in discovery as well as execution.

It also looks to help clients bypass headcount freezes without sacrificing quality; as well as working alongside internal teams to elevate output and share ownership of outcomes.

“In-housing should never mean teams left to fend for themselves, or external staff dropped in without context,” Harry Llufrio (pictured right), executive creative director of T8 Creations added. “It should mean empowered designers with the right mix of internal knowledge and external inspiration. That balance is what T8 Co-Create delivers. We have decades of industry-acquired experience to offer the best possible mentorship. For us, it is an investment to ensure our clients get the very best.”

The service is launching first in the financial services sector, where demand for adaptive customer experiences is highest, and where internal teams are already leading the charge.

MARKETING-INTERACTIVE has reached out to T8 for more information. 

Don't miss: AnalogFolk rebrands to T8 Creations to bolster offerings in Asia

The move comes after AnalogFolk Asia rebranded to T8 Creations (T8), marking its full independence from UK agency AnalogFolk Group and a sharpened focus on its core strengths in modern service design.

With offices in Hong Kong and Singapore, and planned expansion to Bangkok, the strategic move positions T8 to deepen its impact across Asia and beyond, delivering intelligent, human-first connected experiences for ambitious businesses. 

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