Pernod Ricard Winemakers has appointed independent agency AnalogFolk Australia as global creative and strategic agency for Jacob’s Creek and global digital agency for Pernod Ricard Winemakers.
The appointment follows a competitive review with creative and strategic work covering a range of brands including Jacob’s Creek.
“We are pleased to appoint the team at AnalogFolk as global brand building partner for Jacob’s Creek. Matt leads a strong team, and as much as we value their creative, strategic and digital capabilities, we also believe in the importance of a strong cultural fit with the Pernod Ricard business and our marketing team,” said Derek Oliver, global marketing director of Jacob’s Creek.
The agency will complement the growing in-house digital team already at Pernod Ricard Winemakers that service all global wine brands, said Kate Whitney, global digital director of Pernod Ricard Winemakers.
Matt Robinson, AnalogFolk Australia founder and managing director said, “It’s a big moment for AnalogFolk and we’re extremely excited to work even more closely with such a progressive business.”