AnalogFolk rebrands to T8 Creations to bolster offerings in Asia

Modern service design agency AnalogFolk Asia has officially rebranded to T8 Creations (T8), marking its full independence from UK agency AnalogFolk Group and a sharpened focus on its core strengths in modern service design.

With offices in Hong Kong and Singapore, and planned expansion to Bangkok, the strategic move positions T8 to deepen its impact across Asia and beyond, delivering intelligent, human-first connected experiences for ambitious businesses. 

The company blends strategy, product design, brand creation, and AI-native execution. Its work spans financial services, fintech, insurance, government, hospitality and lifestyle brands, creating seamless, intelligent, and human-first connected experiences across platforms. 

The rebrand to T8 signifies an exciting new chapter, building upon the strong foundations established as AnalogFolk Asia and the trusted partnerships that continue with the newly independent entity. While charting its own path, T8 remains close to AnalogFolk Group and will continue to collaborate, allowing both teams to focus on their respective strengths and enhance agility.

While the value of the rebrand isn’t measured in cost, Chris Ryan, managing director and co-founder of T8 told MARKETING-INTERACTIVE that T8 is born out of more than 10 years servicing clients and understanding what ambitious businesses really need in service design. "The shift to T8 Creations reflects our belief that brand and service experience must go hand-in-hand. For us it’s more than a rebrand. It’s a statement of intent, and a very personal one.”

T8 is built for the modern era of service design, where brand, experience, and intelligence are deeply connected systems. The company champions what it calls "brand symbiosis," a philosophy where brand and experience continuously shape one another, with brand setting direction and experience bringing it to life, providing real-time feedback for adaptation and evolution.

AI is embedded in its core methodology, enabling faster movement, deeper insights, and experiences that learn and improve over time. The company also emphasises deep client collaboration, often working embedded within client teams for stronger relationships and lasting outcomes.

T8 brings exceptional depth in financial services and fintech in particular, having helped create some of the most advanced digital banking experiences in the world, including Mox by Standard Chartered.

As part of the rebrand, T8 is doubling down on what makes itself different - uniting brand and experience design, said Ryan. "We call this brand symbiosis: when brands and services are designed as one, constantly learning from each other. Sometimes that means creating a new brand, but more often it’s about applying the same principles to strengthen and evolve an existing one. That’s why we’ve chosen to call ourselves a creation company, not just an agency."

Moving forward, T8's focus is on pushing the boundaries of brand and service design, and exploring how AI can make experiences more intelligent and human-first. "We’re partnering closely with one of the UK’s fastest-growing AI companies to experiment and bring that potential to our clients. Just as importantly, we’ll continue to work hand-in-hand with clients to help them set new benchmarks,” Ryan added.

Leading T8 are digital consultants Chris Ryan (pictured right) and Harry Llufrio (pictured left), who together bring over 50 years of industry experience. Chris Ryan, managing director and co-founder, has 30 years of industry experience, 25 of which are in digital.

Meanwhile, Harry Llufrio, executive director and co-founder, boasts over 30 years of industry experience, predominantly in digital. Their rapid evolution of expertise, sharpened thinking, and rebuilding as T8 positions the company as a more focused, agile partner for what’s next.

"T8 isn’t just a new name. It’s a reflection of the force we’ve become," said Ryan. "We help ambitious companies reimagine their digital services, not just improve them. Equally, for the past three years we have been creating modern brands that give those services meaning and direction. That dual focus is why we now define ourselves as a creation company - more than an agency, T8 reflects the craft, imagination and high-value ambition of building brands and experiences side by side. AI, brand, product, and experience – we fuse it all to create online ecosystems that move, scale, and connect."

Llufrio said: "T8 is not just a name change, it builds on our heritage as AnalogFolk Asia and opens a new chapter – one where we create bolder brands and smarter services that work together. This rebrand gives us the freedom to push boundaries further and make brands, products and experience inseparable.”

T8’s current client roster includes Bank of China, HSBC, Mox, Standard Chartered, Toyota Group, TrueMoney, Ascend Money and UOB. Despite this, T8 is seeing opportunities in the UAE where having a footprint would make a real difference, added Ryan. "For now, our offices will remain in Asia, but if there’s a ‘next’ region for us, the UAE is the most likely.”

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