Superunion taps into Greater Bay Area opportunities with new Shenzhen office

WPP company Superunion has opened its fourth office in the Greater China region in Shenzhen, coinciding with the agency's 20th anniversary in China and tapping into the opportunities in the Greater Bay Area.

The new office was created in addition to its existing branches in Beijing, Shanghai and Hong Kong. The company said it is becoming a business not constrained by a specialism, instead acting as a creative partner for the region’s and the world’s biggest businesses across multiple sectors, helping them create meaningful value and changes for their audiences and society.

Notable clients of the Shenzhen office include Tencent. Superunion helps the tech giant communicate its next generation of products and entertainment platforms. It also serves Riot Games and helps celebrate the 10th anniversary of League of Legends China.

Superunion is working with Vanke on the creative transformation of Nantou City, known as the ancient city of Xin’an and located at the heart of Nanshan District in Shenzhen. Across Asia, Superunion counts HSBC, Lazada, Shangri-La, Vivo and McCafe as clients.

“Clients no longer see us as constrained by a specialism, but as a partner that can help them with a wide range of needs to create meaningful value and change for their audiences and society. Our ethos revolves around being a revolutionary creative company and the Greater Bay Area (GBA) is very much where many of China’s revolutionary creative businesses are born, providing incredible opportunities for us in areas like technology, AI and biotech," said Benedict Gordon, CEO of Superunion Asia.

Superunion reiterated that the opening of the new office is to tap into the opportunities in the Grater Bay Area, building its presence among new tech companies in the region, who are looking to stamp their name not only in China but globally.

Monica Lee, chair of Superunion Asia, said, “The common theme with these businesses is their ambition to embrace new ideas. They are no longer looking for traditional agencies who offer standard services. They want partners who can grow with them, and we are perfectly
positioned for this.”

(Photo courtesy: Superunion Shanghai)

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