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Sun Life Hong Kong features Tony Hung in new video series about retirement planning

Sun Life Hong Kong features Tony Hung in new video series about retirement planning

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Sun Life Hong Kong has rolled out a new video series featuring Hong Kong actor Tony Hung to introduce its new digital tool.

The series consists of two videos showcasing Hung's financial plan in retirement. Both videos are aimed at introducing the "Retirement Journey Planner", Sun Life Hong Kong's newly launched digital tool which can help clients achieve their preferred retirement results.



Sun Life Hong Kong said the market in the city has been fraught with contradictory or insufficient information about retirement planning. Traditionally, people can only rely on basic retirement calculators that provide a vague nominal estimate and sluggish progress updates through annual statements. To address this problem, Sun Life Hong Kong created this new digital tool to help clients better prepare for retirement.



Apart from retirement planning, the planner also assists Sun Life's advisors in educating clients on the topic and assessing their progress along the retirement planning journey. Lastly, the company has also launched a retirement widget, Sunny, on its website.


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