StarHub and TSLA part, new creative pitch called
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The Secret Little Agency (TSLA) will be parting from the StarHub account after winning the business over 18 months ago. A spokesperson from the agency confirmed the news to MARKETING-INTERACTIVE and said:
“We want to live actively by our creative values and are proud of the body of work we’ve created together. We wish the team at StarHub the very best in their search for a new creative partner.”
StarHub also confirmed the news of ending the partnership mutually and amicably, adding that it has called for a pitch to identify a new creative agency partner, saying: “StarHub and TSLA has mutually agreed to end our partnership amicably. Meanwhile, we are calling for a pitch to identify a new creative agency partner.”
During its time with TSLA, StarHub put out some highly visible campaigns including the likes of "Small Business Day" where the execution saw StarHub shifting a part of its budgets to help market small businesses hit by the pandemic.
One of the most notable campaigns the duo worked on was the Legal TV Box store where in September last year, the brand launched a Legal TV Box Store at Sim Lim Square which offered discounts on StarHub TV+ box and plans for Singaporeans who wished to turn in their illegal TV box. The unique pop-up store was a way to encourage shoppers to move towards legitimate content sources. Meanwhile for the Everybody Wants In, the campaign showcased StarHub’s superior WiFi coverage by contrasting a family with poor WiFi next to one with StarHub’s connections. The campaign is still currently running nation-wide.
Last month, StarHub also made a move into the virtual universe of Roblox named "StarHub World", and earlier this year, StarHub also switched up media agencies appointing Mindshare after six years with Carat.
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