SPHMBO has partnered with South Beach Consortium to market a suite of digital advertising screens which includes a 48 square metre facade LED screen and an in-lift screen network with 28 units of 13.3 inch LED screens.
South Beach is a mixed-use development, strategically located on Beach Road bordering Singapore's central business district (CBD).
The 48 square metre LED screen is located above the carpark entrance to the office tower, and faces the main drop-off point to the South Beach Development. This prime location captivates an affluent group of office executives, hotel guests, retail patrons and vehicular traffic along Nicoll Highway.
The 13.3 inch LED screens in-lift network is situated at the office tower and Podium Block which includes 14 lift cars. Occupiers from a range of industries include Facebook, Sanofi, Rabobank, Bain & Company, TMF Group and Boeing.
The second phase of the advertising network will be extended to the South Beach Avenue Retail Plaza with a captivating back to back duel LED screens that are 25 square metre each. They will be highly visible to retail patrons at the plaza and pedestrians coming or heading to Esplanade MRT station. The screens are expected to be rolled out in the second quarter of 2016.
Situated within the city's most dynamic business hub, South Beach is strategically located with close proximity to key transport nodes with direct connectivity to Esplanade MRT and City Hall MRT Interchange. It is also well served by major roads and expressways linking it to the CBD, airport and all parts of the city.
With South Beach Tower only minutes away from Suntec Convention and Exhibition Centre and the CBD, it is ideally positioned as the new hub in the heart of downtown Singapore.
Edward Tang, head of SPHMBO said: "The new installations at South Beach offer high impact digital advertising to an affluent group of working professionals. Digital OOH provides advertisers with creative opportunities and the key to time-sensitive campaign scheduling."