M&C Saatchi is launching in Hong Kong with immediate effect with Spencer Wong at the helm, marking the agency's ninth office in Asia. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at the same time servicing Chinese businesses seeking to expand internationally via Hong Kong, the press release said.
M&C Saatchi has additionally opened two other offices in the region this year, in Indonesia and in India through the acquisition of Scarecrow in Mumbai in April.
M&C Saatchi Spencer HK will complement the existing operations in Shanghai, Kuala Lumpur, Tokyo, Jakarta, Delhi, Mumbai and Singapore while building its own unique niche by offering advertising, digital and social media marketing.
Moray MacLennan, M&C Saatchi Worldwide CEO commented: “Identifying Hong Kong as a strategic market was the easy bit, more difficult was finding the top creative talent to partner with. It’s great to have Spencer Wong back at M&C Saatchi.”
“Hong Kong’s strategic importance can’t be underestimated as it reclaims its position as a bridge between China and the world. This is an opportune time for M&C Saatchi to be returning to Hong Kong and we're excited to partner with the top person in the territory's advertising industry,” Richard Morewood, M&C Saatchi Asia CEO said.
He added: “Spencer has worked with M&C Saatchi before and is familiar with our beliefs and culture. It is great to have him back in the network. We look forward to a long and successful partnership.”
Spencer Wong commented: “The past 30 years in advertising have been incredibly rewarding. I have helped build brands and teams, but returning to M&C Saatchi is like a homecoming and I will hopefully be achieving even more in an agency I can call my own. As Moray has rightfully said before – it is the age of the entrepreneur.”
“Hong Kong’s resurgence as a regional hub offers the advertising industry a unique opportunity to restate its position as the “Window to China”. It also allows us to create communication solutions that are shaping our marketing industry, be that ICO, big data, AI or shared economy. The possibilities are limitless, and I am excited to be on this journey.”