Watsons unveils official brand colour with Pantone

As part of A.S. Watson’s 185th anniversary celebrations, health and beauty retailer Watsons has partnered with the Pantone Color Institute to officially introduce "Watsons Evergreen."

Combining Watsons’ rich heritage with Pantone’s colour expertise, the collaboration codifies a global brand asset designed to capture the essence of the company and articulate its vision for the future.

The signature blue-green hue symbolises everyday vitality, care, and reassurance, encapsulating Watsons’ core purpose of helping customers look good, do good, and feel great every day while establishing a unified visual identity across its international footprint.

From Watsons’ logo and store design to merchandising displays, digital channels and own brand products, Watsons Evergreen has long been a familiar presence across customer touchpoints.

The Watsons Evergreen campaign will roll out across 16 markets, including Asia, Europe and the Middle-East, through a series of customer and community activations, as well as a curated range of products, reinforcing the brand’s long-standing connection with customers and communities around the world.

At the heart of the initiative is a simple belief: Watsons has always been there for customers and will continue to be for generations to come.

For 185 years, Watsons has supported customers in their everyday health needs, beauty routines and wellbeing moments, whether in-store or online. Watsons Evergreen reflects this enduring relationship, serving as a symbol of consistency, trust and care in an ever-evolving world.

As Watsons marks this milestone anniversary, Watsons Evergreen stands as both a reflection of its rich heritage and a symbol of its forward-looking vision - uniting past and future in one distinctive expression of the brand.

Jared DeGuzman, customer director of Watsons International, said, “For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way. By partnering with Pantone, we've transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market.”

Laurie Pressman, vice president of the Pantone Color Institute, added, “Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations.”

MARKETING-INTERACTIVE has reached out to Watsons for more information.

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