Double honour for Slashie Media at 2025 Agency of the Year Singapore Awards; shortlisted at Marketing Excellence Awards

This post is sponsored by Slashie Media.

Cross-border integrated marketing agency Slashie Media & Marketing was recognised with two major accolades at the 2025 Agency of the Year Singapore Awards, organised by Asia’s leading marketing media brand MARKETING-INTERACTIVE.

Slashie Media & Marketing took home the silver award for Integrated Marketing Agency of the Year and the Local Hero award, standing out among global 4A networks, and becoming one of Singapore’s most celebrated emerging agencies for this year.

These awards recognised Slashie Media’s outstanding integrated marketing campaigns for The Shilla Duty Free Singapore and Far East Malls, a subsidiary of Far East Organization, and Singapore’s largest private real estate group.

Also shortlisted for Marketing Excellence Awards

Slashie Media Singapore was also shortlisted for the 2025 Marketing Excellence Awards in the category of Excellence in Multicultural Marketing, thanks to its innovative Chinese-language integrated marketing campaign for Far East Malls, which operates 21 malls across Singapore.

This recognition further solidified the agency’s leadership in multilingual, multicultural, and cross-market communication across Asia.

Award-winning campaigns: Empowering brands through Chinese social media integration

The award-winning campaigns for The Shilla Duty Free Singapore and Far East Malls were designed to help both brands connect with Chinese-speaking consumers across platforms, including Weibo, WeChat, Xiaohongshu (RED), iQIYI, and Trip.com (Ctrip).

Slashie Media provided end-to-end integrated marketing services covering:

• Official social media account management and content strategy.
• KOL and influencer collaborations.
• Short-form video production and distribution.
• Paid media optimisation and performance tracking.
• Brand strategy and integrated communications consulting.

By combining local insights in Southeast Asia with Chinese social media’s global reach, Slashie Media & Marketing enabled both brands to connect Chinese outbound travellers and local consumers, building an integrated ecosystem for brand awareness and engagement growth.

Notably, Slashie Media & Marketing is an official overseas agency partner for Weibo, Xiaohongshu, iQIYI, and Trip.com, which allowed the company to deliver comprehensive cross-border marketing strategies from planning to execution.

Expanding cross-border collaborations with the Singapore Tourism Board

In August 2025, Slashie Media & Marketing also completed a major Chinese traveller-focused campaign for the Singapore Tourism Board (STB) and Chinese high-end tour brand PUTIKE.

As a leading influencer with over three million followers in China, Slashie Media & Marketing CEO Stella Guan (管雯漪) led the campaign by creating an immersive culinary journey through Singapore’s Michelin dining scene, producing engaging short videos and live-streams that brought her Chinese audience along for the experience.

This marked the fifth consecutive year of Slashie Media’s collaboration with the Singapore Tourism Board. The “Michelin Food Discovery Journey” campaign achieved over one million views across Weibo, WeChat, Douyin, Xiaohongshu (RED), Bilibili, and Trip.com, significantly boosting destination visibility among Chinese travellers.

“Being recognised once again by MARKETING-INTERACTIVE’s international awards programme is a tremendous honour,” said Guan (pictured above).

“This achievement reaffirms the value of cultural storytelling and the power of Chinese-language content in helping global brands authentically connect with Chinese audiences. We’ll continue to bridge cultures through creativity, technology, and collaboration – building real and lasting relationships between brands and consumers.”

Representatives from The Shilla Duty Free Singapore, a long-term partner of Slashie Media & Marketing, joined the awards ceremony to celebrate this milestone together.

About Slashie Media & Marketing

Slashie Media & Marketing is a Singapore-headquartered integrated marketing agency with offices in Tokyo and Kuala Lumpur. The agency specialises in cross-border social media operations, KOL marketing, short-form video production, social media advertising, TikTok Live Stream and brand strategy.

Its clients include Changi Airport Group, The Shilla Duty Free Singapore, Singapore Tourism Board, Far East Malls, Cygames, and CyberAgent Japan.

With a deep expertise in Chinese-language social media and cross-cultural marketing, Slashie Media & Marketing empowers brands to achieve sustainable growth and long-term brand value across Asia.