Audi Revolut F1 Team appoints Aleph as official partner ahead of F1 debut

As it prepares for its highly anticipated Formula 1 debut, Audi Revolut F1 Team has announced Aleph as its official partner, signalling an intent to turn one of the world’s most global sporting platforms into locally meaningful brand engagement.

The partnership brings together Audi Revolut F1 Team and Aleph, a global digital advertising enablement firm, with a shared focus on translating worldwide visibility into relevance across key markets. With Formula 1 spanning a 24-race calendar and reaching fans across continents, the collaboration is positioned as a strategic play to ensure the team’s presence resonates beyond the racetrack.

For Audi Revolut F1 Team, local relevance has become a core pillar of its commercial and fan engagement strategy. Rather than relying on one-size-fits-all global activations, the team aims to show up in each market with cultural sensitivity - identifying local communities, entry points and narratives that feel authentic to fans on the ground.

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“Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context,” said Stefano Battiston, chief commercial officer of Audi Revolut F1 Team.

Aleph’s role will centre on amplifying activations so they are not only seen globally, but also felt locally - bridging global exposure with local execution. This approach aligns closely with Aleph’s long-standing “glo-cal” philosophy, which combines global scale with deep market-level expertise across more than 130 high-growth markets.

“Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem - partners, clients, and employees alike,” said Gastón Taratuta, founder and CEO of Aleph.

The partnership highlights how Formula 1 continues to evolve as a cultural and commercial ecosystem, where success is increasingly measured not just by reach, but by relevance. Audi’s entry into Formula 1 in 2026 is strategically timed with new regulations emphasising electrification and 100% sustainable fuels - reinforcing the brand’s ‘Vorsprung durch Technik’ philosophy.

Previously, Audi Revolut F1 Team secured Gillette as an official partner in a multi-year deal, adding another high-profile consumer brand to its growing commercial lineup ahead of its Formula 1 debut. The partnership brings together Gillette, Braun and Venus under P&G’s grooming portfolio, with branding and activations spanning Formula 1’s global calendar, including on-car placement and the team’s Berlin launch in January.

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