Sky Post to axe print edition after 12 years

Sky Post (晴報), a free newspaper under the Hong Kong Economic Times (HKET) group, will cease its print version from 16 September in response to market developments. 

According to the official statement on its Instagram and Facebook, Sky Post said it will publish its final print edition on 15 September and will then fully transform into a digital media. It expressed its gratitude to readers for their support throughout the years. 

“The online version of Sky Post will continue to strengthen health, entertainment and family life information, bringing the most professional and reliable content and videos to every family and middle-class office workers with spending power, while providing smart consumption information and free gifts,” the statement read. 

According to HK01, Sky Post will reorganise its structuring by dismissing some employees and all journalists in charge of daily newspaper operations will be laid off. Established in July 2011, Sky Post is one of the free print publications in Hong Kong. It has more than 1M followers and 975K likes on Facebook, a check by MARKETING-INTERACTIVE saw.

MARKETING-INTERACTIVE has reached out to HKET for a statement.

Don't miss: U magazine to cut print version as part of digital transformation efforts

This comes shortly after Hong Kong lifestyle and travel magazine U Magazine, which is also owned by HKET, announced that it would cut its print version from September in response to market developments and the digital transformation of the group. It said that it's a tough decision to suspend the print version, but all digital platforms of the magazine would continue to operate as usual and will be updated regularly. 

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