Sino Group invites public photos for AI-powered Christmas light show

Sino Group is inviting Hongkongers to submit their photos for a chance to appear on the giant LED façades overlooking Victoria Harbour this Christmas.

A signature holiday tradition since 1983, Sino Group’s Tsim Sha Tsui East Christmas illuminations are taking an interactive step forward this year. Tsim Sha Tsui Centre and Empire Centre are elevating the annual display with an AI-powered light show themed “Party with DJ Santa,” allowing local residents and visitors to join the visual spectacle free of charge.

From now until 23 November 2026, members of the public can submit photos with their loved ones along with the stories behind them. Selected entries will be converted into AI-generated animations and showcased across the giant harbourfront LED screens, as well as digital displays at One North in Yuen Long.

The centerpiece of this year's production features Santa Claus on the DJ decks alongside gingerbread, snowman, and reindeer characters set to energetic visual effects.

The AI-animated participant photos—capturing moments with families, partners, friends, and pets—will be integrated throughout the performance, allowing participants to visit the Tsim Sha Tsui East waterfront to snap photos alongside their animated likenesses.

Submissions are open until 11:59 pm on 23 November 2026 via an online registration form. Entries submitted by 3 November 2026 qualify for the initial display launch on 17 November 2026. Successful applicants will be notified by email in two phases, on or before 6 November and 27 November, respectively.

MARKETING-INTERACTIVE has reached out to Sino Group for more information.

Apart from the Tsim Sha Tsui harbourfront, major shopping malls across Hong Kong are rolling out distinct holiday activations. Pacific Place and Starstreet Precinct are unveiling a storybook-themed installation running from 13 November 2026 to 3 January 2027, featuring immersive scenes and character displays.

Meanwhile, Cityplaza will host its "Festival of Wonders" from 12 November 2026 to 3 January 2027, transforming its 2/F Atrium and Centre Bridge with vibrant installations.

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