Singapore's getting a front-row seat to Formula 1's biggest stories

The award-winning "Formula 1 exhibition" is set to make its Asian debut in Singapore next month, bringing fans closer to the sport's history, technology and biggest moments through an immersive experience at Gardens by the Bay.

Opening to the public on 23 July for a limited run, the exhibition marks the first time the global attraction has been staged in Asia. Singapore will become the 11th city to host the exhibition following runs in Madrid, Vienna, Toronto, Buenos Aires, London, Amsterdam and Melbourne.

Located at Gardens by the Bay near Satay by the Bay, the exhibition will showcase Formula 1's 76-year history through a series of interactive galleries, racing simulators, rare artefacts and behind-the-scenes content. According to the organisers, almost two million tickets have been sold globally since the exhibition launched.

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The exhibition features seven immersive rooms that explore the sport's past, present and future. Visitors will begin in "Once upon a time in Formula 1", which highlights defining moments from the championship's history, before moving through experiences focused on engineering, innovation, legendary rivalries and technological advancements.

Among the key attractions are several iconic Formula 1 cars, including the championship-winning Red Bull RB7 driven by Sebastian Vettel and Mark Webber during the 2011 season. The car secured 12 race victories that year, including a win at the Singapore Grand Prix.

Additionally, the BAR Honda 005 will also be on display, driven by Jenson Button and Jacques Villeneuve during the 2003 season, with additional vehicles expected to be announced closer to the opening.

The exhibition will also feature racing simulators that allow visitors to tackle the Marina Bay Street Circuit, alongside rare race suits, helmets and interactive displays examining the technology behind modern Formula 1.

One of the centrepieces is "Survival", which tells the story of Romain Grosjean's dramatic crash at the 2020 Bahrain Grand Prix through parts of his HAAS car, as well as personal items including his gloves and boots.

The experience concludes with "Singapore drive", a dedicated space celebrating Singapore's contribution to Formula 1 and its place on the global racing calendar.

Tickets will be available through Ticketek, alongside a premium Pole Position package that includes simulator access. A waitlist is currently open, with presale tickets available from 17 June before general sales begin on 19 June.

“After welcoming more than 1.3 million fans across major cities around the world, we’re delighted to bring 'The Formula 1 exhibition' to Asia for the first time in Singapore," said Emily Prazer, chief commercial officer at Formula 1. 

She added, "As one of Formula 1’s most iconic destinations, Singapore is the perfect backdrop to host the critically acclaimed immersive experience, offering fans, both old and new, a compelling way to explore the sport’s history, innovation and excitement beyond the track.”

In tandem, Jonathan Linden, co-CEO of Round Room Live and Producer of The Formula 1 Exhibition said, “Since its debut in Madrid in 2023, 'The Formula 1 exhibition' has continued to go from strength to strength, and we’re thrilled to be bringing the experience to Asia for the first time."

"Singapore, renowned for one of the most exciting Grand Prix events on the circuit, is the perfect destination, and we anticipate strong interest from both devoted fans and newcomers alike. We’re excited to open our doors and invite visitors to discover the world of F1 through this immersive and cutting-edge experience," he added. 

According to Gordon Pitt, senior vice president of Sony Music Australia, Singapore's strong connection to Formula 1 and its status as the home of the sport's first night race made it a fitting location for the exhibition's Asian debut. He added that the showcase gives fans a new way to experience Formula 1 beyond the track.

Meanwhile, Shane Harmon, managing director of TEG Experiences, highlighted Singapore's place as one of the sport's most iconic race destinations. He added that visitors will be able to revisit key moments from the Singapore Grand Prix, including viewing Sebastian Vettel's Red Bull RB7 from his 2011 championship-winning season.

MARKETING-INTERACTIVE has reached out for more information. 

The exhibition arrives as Singapore continues to lean into Formula 1-themed experiences beyond the race weekend itself. Last year, ION Orchard launched its "Live the race at ION Orchard" campaign, blending the excitement of Formula 1 with luxury retail through race-themed activations, car displays, immersive pop-ups and seasonal promotions.

The initiative formed part of the mall's wider "A new season, a new silhouette" campaign during Grand Prix Season Singapore.

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