SIA reinforces commitment to personalised service with new film

Singapore Airlines (SIA) has launched a new film titled “Making every journey personal”, which reinforces the brand's commitment to service excellence and to make every customer feel special - regardless of the class in which they travel.The new brand film will run on TV and digital platforms worldwide, and will be screened in selected theaters. The video had about 19k reactions, 1.3k shares and 137 comments on Facebook at the time of writing. TBWA\ Singapore and production house AppleBox were involved in the production of the film, which also featured SIA's latest cabin products available on the A380.In the film, SIA's commitment to service excellence is exemplified through the Singapore Girl, who actively engages with customers in their imaginative worlds as if they were in the aircraft cabin. Thereafter, it is revealed that they are actually on board the flight, enjoying a special moment enabled by her attentive and personalised service. The new film aims to convey the sense of an immersive personal journey that many of SIA's customers experience when travelling. It is a continuation of the brand's narrative about product leadership and service excellence.Check it out here:Campaign credits:Client: Singapore AirlinesAgency: TBWA\SingaporeExecutive creative directors: Gary Steele and Hagan de VilliersCreative directors: Perry Essig and Jennie MorrisCopywriter: Claudia RiberioArt director: Weicong ChongGroup head, brand team management: Dawn LeeBrand director: Nastasha GotangcoPlanner: Yanting WongProject manager: Becky LohExecutive producers: Haydn Evans and Sariyanti SannieDirector: John S. ParkProduction house: AppleBoxDirector : John ParkDirector of Photography: Werner MaritzExecutive producers: Khoo Peng Tein, Dane Neo and Josephine OngMusic: Song Zu SingaporeComposer: Adrian SergovichMusic directors: Ramesh Sathiah and Gerard FitzgeraldSound design: Damian WaddellExecutive producer: Ian Liew