SIA bolsters KrisFlyer loyalty programme after customer feedback

Singapore Airlines has unveiled new benefits and rewards to its PPS Club programme, the most exclusive tier within Singapore Airlines’ frequent flyer programme, KrisFlyer. According to Tan Kai Ping, senior vice president marketing planning at Singapore Airlines, the introduction of the new features were made in response to feedback from PPS Club members, and are part of ongoing improvements to the PPS programme. The changes take effect from 1 June 2017.

It will also roll out PPS Rewards in June, which is a selection of benefits which will give members additional incentives the more they travel in premium classes with Singapore Airlines and SilkAir. This includes double KrisFlyer miles, redemption discounts as well as one-class cabin upgrades for flights, will be awarded to members when they reach various levels of spend.

Among the new benefits exclusive to PPS Club members is the non-expiry of KrisFlyer miles and priority access to Saver award redemption. Meanwhile, changes will be made to the Solitaire PPS Club membership criteria. The Solitaire PPS Club is the highest tier within the PPS Club.

Qualification requirements will be changed to allow PPS Club members to qualify for the Solitaire tier faster, along with new requirements for membership renewal. Until the changes take effect next year, the current qualification and renewal criteria for Solitaire PPS Club membership will continue to apply.

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