With the live commerce market rapidly growing and thriving amidst the new normal, the livestream shopping network, Shoppertainment Live, opens seven Livestyle studio sets.
Bringing together a group of presenters and influencer sellers who are called “influensales”, it also launches its incubation program through the Shoppertainment Academy.
As a tech-enabled livestream shopping network for e-commerce and social media, Shoppertainment Live enables advertising agencies, multinational companies, and e-commerce giants to properly sell their products in an online broadcast setup. These are produced at their studios inside their Quezon City headquarters, where they have in-house presenters from their talent pool.
Former shop host and Shoppertainment Live CEO Hiyasmin Neri-Soyao explained that through data and experience, they were able to identify which categories are going to be on the rise and in demand; hence the creation of multiple livestyle studios namely style studios for fashion and beauty, kitchen studios for cooking and home appliances, lifestyle studios for talk shows and homecare, technology studios for mobile and gadgets, and music and recreation studios for entertainment.
“With more studios, we expect more action for the market. The team’s confidence stems from handling the smallest local businesses to the biggest global brands as part of our roster of clients. Shoppertainment Live’s strength is making products sellable, handling diverse products such as cosmetics, clothing, electronics, and everything in between,” Neri-Soyao said.
Shoppertainment Live also launched its incubation program for its influencer sellers who are called “influensales™” through Shoppertainment Academy, a company initiative that educates and equips Shoppertainment Live presenters to be sale-centric, entertaining and engaging to the market. With a numbers-driven mindset and a natural disposition to entertain and inform shoppers about their purchases, the Shoppertainment Live presenters are the next generation of marketers working for brands in real-time to reach a wider range of their market in a more authentic and engaging way.
“Not all presenters can produce the same numbers for every lifestyle. That is why Shoppertainment Live brought together a diverse group of presenters whom we trained to do ‘influensales™’ as opposed to simply producing buzz and engagement for the brand. This follows the company’s philosophy wherein we believe that content is king, but they like it better when the cash register rings,” stated Neri-Soyao.
According to Neri-Soyao, the live commerce market has been rapidly growing and thriving. With Filipinos’ eyes stuck to their screens due to the current “new normal” situation brought about by the COVID-19 pandemic, Shoppertainment Live has seen 200% growth from its numbers last year in terms of the demand for livestreams from brands.
“It has been more than a year that people have been watching live streams, thus, it will be part of the new normal and e-commerce marketing mix. We are proud to claim that we lead in empowering brands and companies to shift from their traditional ‘promodizing’ method usually done inside malls to doing it via live streaming. We see this as an ongoing trend, even if things get back to normal,” shared Neri-Soyao.
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