Weber Shandwick APAC SVP, head of comms and business development exits role

Weber Shandwick's senior vice president, head of communications and business development, APAC, Farah Zuber, is stepping down from the role, MARKETING-INTERACTIVE understands.

In her role, Zuber led the agency’s communications and business growth strategy across Asia Pacific, working closely with market leaders to strengthen Weber Shandwick’s positioning, drive new business opportunities and accelerate client growth across the region. She reported directly to Tyler Kim, formerly APAC CEO of the agency.

Zuber first joined Weber Shandwick in 2024 as vice president, head of communications, APAC. According to her LinkedIn, she brought with her more than 15 years of experience in integrated marketing and strategic communications across the region, including a decade spent working across sectors such as oil and gas, technology, digital, energy and property.

Don't miss: Omnicom PR announces new leadership structure with Joanne Wong as APAC CEO

Prior to Weber Shandwick, she held roles at Redhill, SPAG, Edelman and ARC Worldwide in Malaysia.

MARKETING-INTERACTIVE has reached out for a statement. 

Her departure comes amid a regional restructuring at Omnicom PR Group, which recently unveiled a new leadership structure across Asia Pacific, EMEA and Canada as part of a broader effort to streamline operations across its agency portfolio outside the US and UK.

Under the new structure, FleishmanHillard’s Joanne Wong has been elevated to the role of APAC CEO at Omnicom PR, effective 1 July. Weber Shandwick EMEA CEO Hugh Taggart will become Omnicom PR’s EMEA CEO, while Weber Shandwick Canada CEO Greg Power has been appointed Canada CEO for Omnicom PR.

The three executives will report directly to Omnicom PR global CEO Chris Foster and oversee all agency brands within their respective regions.

At the market level, Omnicom PR is also consolidating leadership responsibilities across several countries. According to media reports, Weber Shandwick Singapore leader Carolyn Devanayagam and Weber Shandwick Korea leader Elizabeth Bae are among those taking on expanded Omnicom PR leadership roles.

The restructuring is also expected to result in several senior regional roles being eliminated. This includes the Weber Shandwick Asia Pacific CEO role previously held by Kim, as well as the Golin regional president role held by Darren Burns.

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