SG social medical app HALZA taps on ADNA for creative duties

Singapore-based social medical app HALZA has appointed ADNA Global as its creative agency. The appointment kicks off with ADNA using its combination of research and creativity to support the launch of the new myHalza Pass offering, a digital COVID-19 vaccination passport that enables verification of mandatory medical documentation required for international travel. 

HALZA COO Nick Morrell said that ADNA was an obvious choice of creative partner for HALZA,  as it needed fast and accurate first party data, and real audience insight to deliver simple, highly crafted creative work that resonates. "Despite the more recent challenges of travel, Singapore is really now beginning to open up through the increased announcements of Vaccinated Travel Lanes (VTLs). After nearly two years Singapore residents are finally beginning to fly again, be that families reuniting for Christmas or CNY, business trips or now regional getaways. Through our myHalza Pass solution, HALZA wants to help make this new logistic-filled travel experience just a little bit easier for people," he added.

ADNA will also support the launch with over 200 pieces of unique media content in multiple media formats, as well as a fresh new animated campaign set to release in early 2022. All content will be created by ADNA's DANA Production Studio.

David Mayo, COO at ADNA Global, said that it [he] is thrilled to be working with HALZA because it proves what it does, while also doing good for society. "HALZA's digital health management solution offers people a genuine answer to a problem that they probably don’t quite yet realise they’ll need."

"Digital health passports will become the norm and myHalza helps simplify a complex web of travel requirements. This a project that brings hope to a community that has been waiting for travel to resume again and the ADNA combination of DATA + Creativity is enabling great work and tangible results, at pace as this becomes possible again," he added.

HALZA's app allows users to securely store, track, and share their family’s personal health information anytime and anywhere in the world. Its in-built features are designed to support users' health needs, including being able to communicate with medical professionals privately and monitor their family's holistic health.