Bloomingdale PR strengthens SEA-India brand support with new practice

Bloomingdale PR, a global communications consultancy with strong roots in both India and Singapore, has launched its global reputation and outreach wing, a dedicated practice (GROW) aimed at helping brands expand between India and Southeast Asia through strategic storytelling, reputation management, and influencer-led campaigns.

With on-ground teams in India, Singapore, Indonesia, Malaysia, and the UAE, Bloomingdale formalises a decade-long capability of supporting international and regional brands to grow seamlessly across Asia, offering a single partner and a consistent narrative.

The new practice is designed to offer end-to-end PR support for Southeast Asian brands entering India, including localised messaging, media visibility and integrated influencer campaigns. It also helps Indian companies expand across Southeast Asia, providing brand positioning, media outreach and cultural alignment in markets such as Singapore, Indonesia, Malaysia and Vietnam. 

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In addition, the practice supports cross-market thought leadership by profiling founders and CXOs through speaking engagements, podcast placements, and curated storytelling in business and trade media. For corporate communications professionals based in Mumbai or Singapore overseeing APAC operations, GROW provides a central point-of-contact for multiple markets, offering agility, responsiveness, and local insights.

“Global expansion is no longer about presence alone; it’s about perception,” said Diana Fernandes (pictured), founder and group CEO of Bloomingdale PR.

“At Bloomingdale, we serve as the bridge and backbone for brands navigating multiple markets. GROW ensures controlled messaging, strategic coordination, and storytelling that lands with precision—whether you’re entering India from Southeast Asia or expanding outwards," Fernandes added. 

Bloomingdale PR has previously helped brands navigate new markets across India and Southeast Asia. Its work with Crunchyroll in the region included retainer and event-based communications that sustained brand momentum in India, Singapore, Indonesia, and the Philippines.

It has led multi-market campaigns for Darwinbox to showcase milestones and strengthen relationships in the Philippines, Indonesia, and Singapore.

The agency also managed product launches and awareness campaigns for Bel Group across Southeast Asia, promoted the Pulses 25 event by the Global Pulses Confederation in Singapore, and supported thought leadership positioning for NTT Data’s APAC CEO John Lombard, raising awareness of strategic initiatives and innovations across India, Singapore, and Australia.

Most of these initiatives took place under the agency’s new CEO Vikram Kharvi, who joined in July 2024.

Kharvi brings over 27 years of strategic communications and marketing expertise, having worked with more than 100 brands across multiple sectors. He has held senior roles at firms including Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and Indian Express.

Kharvi’s appointment is aimed at leveraging his extensive expertise to drive Bloomingdale PR’s strategic initiatives. He will focus on growth, operational excellence, talent development, and expansion into untapped geographies.

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