SDIC launches public awareness campaign

The Singapore Deposit Insurance Corporation (SDIC) has launched a refreshed public education programme to raise awareness of its protection schemes.

A key motivation behind the new campaign was to get the target audience more proactively engaged. The new campaign will run from 21 September 2015 in newspapers, buses, radio and online platforms. As in past years’ campaigns, the SDIC will continue to leverage Scheme member channels, such as ATMs and branch TV screens, which the organisation claims have been found to be very effective in reaching depositors and policy owners.

To engage the public, there will also be a Facebook contest where participants will answer questions on SDIC’s protection schemes, which will be posted on Facebook from 21 September 2015 to 18 October 2015. The campaign was created with the help of Leo Burnett.

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SDIC CEO Ooi Sin Teik said: “We hope that our new campaign slogan, ‘Rest Easy with SDIC’, will strike a chord in the hearts of the public. They can rest assured that their deposits and insurance policies are automatically protected. The public can also rest easy because we have the financial resources and technical capabilities to promptly address any need to make compensation payments to insured depositors or policy owners.”