Singapore Airlines Group-owned budget carrier, Scoot, is revving up for its new ‘Scootitude’ branding with the latest launch of its new destinations, Kuching and Kuantan.
Scoot CEO Lee Lik Hsin said, “Malaysia has been a very important market for Scoot. Our new destinations such as Kuching and Kuantan will complement our robust Southeast Asian network. As part of our expansion plans, we will continuously identify opportunities to bring the unique Scoot travel experience called “Scootitude” to more guests in the region.”
The low cost airline had officially kickstarts ticket sales for Kuching and Kuantan. The latest additions to the network bring the total number of Scoot’s destinations in Malaysia to six cities including Ipoh, Kuala Lumpur, Langkawi and Penang.
The inaugural flights are scheduled to commence on 29 October 2017 for Kuching and 2 February 2018 for Kuantan. Scoot will be operating daily flights from Singapore to Kuching while flying three times weekly to Kuantan.
These two destinations are among the five new destinations announced on 25 July in conjunction with the completion of the Scoot-Tigerair integration under the single Scoot brand. The other three are Honolulu, Scoot’s maiden USA destination, Harbin in Northeast China, and Palembang in Indonesia.
Escape the Ordinary
In conjunction with the brand enhancement, Scoot has also changed its Get Outta Here! tagline and adopted a new slogan, Escape the Ordinary.
“Scoot’s new tagline, Escape the Ordinary, is reflective of our growth as an airline brand,” said Lee. “It is more relevant to the global market now that our network has grown as it is aspirational to our inner wanderlust, and inspires us to travel and explore the world.”
Scoot also rolled out its first A320 aircraft, previously operated by Tigerair and repainted with the Scoot livery, named “Conscious Coupling” in commemoration of the integration between Scoot and Tigerair. The current Tigerair fleet will be progressively repainted and the complete livery change is targeted to be by mid-2018.
Apart from above, Scoot’s crew members, affectionately named “Scootees”, have already begun donning new uniform bearing a refreshing, yet distinctively Scoot look. The new uniform for female crew members cuts a flattering silhouette with its asymmetric hemline and higher waistline, while that for male crew members features sharper angles for the yellow highlights on the polo shirts.
Both male and female crew uniforms also feature fun details, such as black buttons sewn on with yellow thread to provide a subtle feature for the male crew, and thicker fabric for the Scootees to stay warm during cabin service. The new uniforms represent a fresh start for crew of both airlines, while Scoot’s signature black and yellow colour combination has been retained, carrying on the spirit of fun and spontaneity of the Scoot brand.