GroupM reportedly to be rebranded into WPP Media

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. 

This marks a significant shift in the company's branding strategy after two decades. The move aims to streamline WPP's offerings and align more closely with competitors such as Publicis Media and Omnicom Media Group, according to media reports. 

GroupM, known as the world's largest media buying group, manages media planning, buying, and analytics for major global brands.

Don't miss: Himanshu Shekhar exits GroupM

GroupM has declined to comment. 

The branding is reportedly part of WPP's broader efforts to simplify its structure and enhance operational efficiency. As part of this restructuring, WPP plans to consolidate individual agency investment teams, which may lead to layoffs within the group. 

In an internal memo seen by MARKETING-INTERACTIVE, GroupM CEO Brian Lesser said "While you may have seen speculation about our brands in the news, know that you can hear about major business updates directly from me." 

He added that "as part of this process, we've had to make difficult decisions as we work to improve our team structure and reduce overlap. This will affect some roles." 

"Impact will vary by market, with conversations beginning in certain markets this week," said Lesser. "Our goal is to complete the process globally by mid-year." 

The changes come as clients look to the agency to lead them into an AI-driven media future. Just last month, the advertising and media services conglomerate acquired InfoSum. InfoSum joins WPP's media investment group to power the creation of a new generation of AI-enhanced marketing solutions for client. 

The acquisition, according to a statement seen by MARKETING-INTERACTIVE, is a strategic step forward for WPP's AI-driven data offer.

Meanwhile, in Asia Pacific where GroupM has a significant presence, the agency is also seeing a restructure in leadership.

In Hong Kong, GroupM elevated Scotty Ho and Johnny Ng to the roles of vice president, strategy and growth. In the same month, Himanshu Shekhar parted ways with GroupM after holding the role of CEO of SEA since May 2023. 

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