lululemon taps LE SSERAFIM's KAZUHA as latest brand ambassador

lululemon has tapped global K-pop sensation KAZUHA of LE SSERAFIM to be its newest ambassador. Known for her magnetic stage presence and unwavering passion, KAZUHA embodies everything lululemon stands for – living with intention, moving with purpose, and boldly expressing herself in every moment, according to the release.

From the world’s most iconic stages to her everyday training, lululemon will support KAZUHA with top-tier training, performance, and lifestyle gear. Together, lululemon and KAZUHA invite everyone to embrace new challenges, discover the joy of movement, and “Live like you are alive”.

KAZUHA is a vibrant force in the K-pop world and a beloved global icon – her journey from being an accomplished ballerina to a member of the powerhouse girl group LE SSERAFIM is testament to her relentless drive, athletic grace and vibrant spirit. As she lights up every stage, KAZUHA is proof that movement – when fueled by purpose, passion and joy – can be a powerful force for transformation.

As lululemon’s newest ambassador, KAZUHA will lend her unique voice and vision to the brand, offering insights that help shape future product innovation and design of athletic and lifestyle collections. More than just a partnership, this is a shared mission to inspire fans to find joy in movement and dance through life with confidence.

“We are delighted to welcome KAZUHA to lululemon’s ambassador collective,” said Nathan Chang, lululemon vice president, brand marketing, APAC. “KAZUHA’s drive, strength, and confidence make her a true champion for mindful movement. She embraces an active lifestyle as a way to express herself and feel alive, finding joy in every step. We look forward to partnering together to inspire everyone to embrace the power of movement and discover their best selves.” 

“I’m excited to be a lululemon ambassador. lululemon and I share a deep commitment to inspiring and supporting others to unlocking their full potential through movement,” said KAZUHA.  “Whether it's dancing, performing, or simply enjoying a walk in nature, movement is a vital part of my life. I know I can always rely on lululemon’s best-in-class products to help me look and feel my best no matter how I move. Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement – while finding joy in the process.”

In fact, KAZUHA joins a growing global roster of lululemon ambassadors, including seven-time Formula 1 World Champion Lewis Hamilton, World PGA player Max Homa, and tennis pro Frances Tiafoe. She will be featured in lululemon’s global campaign, “Live like you are alive”, which highlights modern day icons who live with intention and express themselves freely, inspiring others to bring their authentic selves wherever they go and find joy in the everyday.

MARKETING-INTERACTIVE has reached out to lululemon for more information. 

Don't miss: lululemon taps Lewis Hamilton as latest brand ambassador

Similarly, under the partnership between the brand and Hamilton, the ambassador will work closely with lululemon’s research and innovation, design and development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections. lululemon’s Centre for Social Impact will also partner with Lewis’ global foundation Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.

Hamilton will be elevated in lululemon’s upcoming global campaign, “No Holding Back.” The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise.

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