Agatha Yap departs Scoot

Agatha Yap has stepped down from her role of director of marketing, communications and loyalty at Scoot. In a statement confirming her exit, Scoot said that Yap has played a key role in strengthening the brand's presence and optimising its paid media performance and strategy. 

She has also contributed to expanding advertising revenue opportunities and fostering valuable brand partnerships, added Scoot. 

"We are grateful for Yap's contributions during her time with Scoot, and thank her for the significant contributions and impact she has made on the team and business. We wish her all the best in her future endeavours," Scoot told MARKETING-INTERACTIVE. 

Don't miss: Why Scoot's multi-airline platform play will deliver more than just cheap seats

Yap has been at the airlines for over five and a half years. Prior to her time at Scoot, Yap was senior director, marketing, menu and digital innovations at McDonald's Singapore from 2017 to 2020 and director of sales, marketing, events and programming at Sentosa Development Corporation from 2014 to 2017.

She also led marketing at Watsons Singapore and began her career with agency stints at Euro RSCG, BBDO and Bates. 

Under Yap's leadership, the airline launched "Scoot with heart", a heartwarming campaign that celebrates human connections and facilitates meaningful reunions through travel. First unveiled in 2023, "Scoot with heart" featured stories of connection that invites travelers to rediscover connections that matter. 

In 2024, Scoot reunited Wee Chin Choon, a centenarian living alone in Singapore, with his family from Indonesia after more than three years apart. Wee, who migrated for work over 80 years ago, hadn’t seen his relatives since the pandemic. The reunion was sparked by a video on The Smart Local’s Instagram, where Wee shared his wish to relax and have a meal with his family. Scoot responded by flying his grandnieces to Singapore and arranging quality time at Gardens by the Bay, complete with a professional photographer to capture the moment.

Building on this, the December 2025 campaign introduced the theme “What if?”, encouraging audiences to reflect on relationships and moments that may have faded over time. In partnership with The Smart Local, Scoot created social-first films and digital content, featuring stories such as pilot Vanessa Khaw reuniting with her family on a flight to Nanjing.

A complementary photo series showcased 20 Singaporeans sharing personal “What if” moments on handwritten message boards, from reconnecting with a late brother to visiting a childhood helper in the Philippines, bringing the campaign’s theme of connection and reflection to life across social channels.

Related articles:  
Scoot unveils new multi-airline booking offering  
Scoot and Tourism Malaysia team up to fuel regional travel to Malaysia  
Scoot strikes a chord with live music to launch Singapore–Vienna route