Scent marketing with AR tours used to attract tourists in Sentosa

Scentopia, a tourist attraction in Singapore, has unveiled its first retail space at Sentosa's Siloso Beach Walk. Specialising in local Singaporean floral heritage and cultural scents, Scentopia will offer AR perfumery tours around free-to-use AR scented exhibits and DIY perfume-making sessions at the perfume bar.

Nestled between Sentosa and Silosa Beach, Scentopia is touted to be Singapore's first AR perfume-making experience and has a retail space that spans over 3,000 square feet. 

At the same time, a perfume personality test is available for visitors to discover personal scent selections and preferences. Visitors can also curate their own signature scene as room fragrances, reed diffusers, bath oils, and scented candles tool. Aside from this, Scentopia has also prepared pre-made scents in its physical retail space. According to Scentopia, these products come in travel-friendly sizes and range from SG$5 to SG$500. MARKETING-INTERACTIVE has reached out to Scentopia for additional information regarding its retail space. 

“We launched Scentopia with hopes to bring an immersive introduction to the world of perfumes to our loyal customers today and in the future," said Scentopia's director, Prachi Saini. Since the pandemic hit, Scentopia had to pivot in order to adapt. This, in turn, gave Scentopia an opportunity to develop it over the years. According to Saini, this was also the first step to progressing the world of perfumes, which she said has been stagnant in terms of product innovations before Scentopia's introduction to AR. 

While fragrances have long been in the market, the power of scent has evolved to be more than just an extension of a person's personality. In fact, businesses have started to utilise scent as a form of marketing strategy. Over the years, various brands in the hotel retail, recreational, food and beverages, or even car showrooms have started to add a dimension to the brand with scent marketing. 

For example, Singapore Airlines created its signature scent last August known as Batik Flora by Singapore Airlines. Done in partnership with Singapore artisanal perfume label, Scent by SIX, the signature scent was known as Batik Flora by Singapore Airlines and includes floral notes from six flowers in SIA's batik motif: aquatic ginger, common dianella, seashore purslane, simpoh lak, utania nervosa, and white kopsia.

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