SAP gets into accelerator space in SG with 7 B2B startups

Global software company SAP has launched SAP.iO Foundry Singapore, its first acceleration programme in Singapore. The accelerator's first cohort will consist of seven early-stage startups focused on business-to-business technologies, including several that help improve customer experience.

SAP.iO Foundry aims to accelerate Southeast Asian startups, providing them access to curated mentorship, exposure to SAP technology and application programmable interfaces, as well as opportunities to collaborate with SAP customers.

Companies currently include TADA, which offers a data-driven customer advocacy and engagement platform that helps brands attract, engage and retain customers; and Size n Fit, which provides an eCommerce add-on to help online shoppers find apparel that fits and reduce returns. Meanwhile, Flowcast uses patented machine-learning algorithms to harness untapped, complex data to automate credit decision-making and LuxTag provides anti-counterfeiting and anti-theft solutions through blockchain.

According to a press release, the first cohort includes several startups founded or led by strong female entrepreneurs. This is in line with SAP’s belief that a healthy ecosystem includes entrepreneurs from diverse backgrounds and its SAP.iO No Boundaries initiative.

“SAP is committed to Singapore’s dynamic startup ecosystem. We are excited to be working hand in hand over the next three months with these innovative startups to help them deliver winning outcomes and incremental value to our customers,” said Lalitha Bhaskara, head of SAP.iO Foundries Asia Pacific Japan.

Additionally, there are three HR-tech companies on board the programme - AI talent management platform Pulsifi, workflow tool Notarum, and first-round inteview automation solution Adaface.