Salesforce grows ASEAN presence with new Thailand office

Salesforce has opened a new office in Thailand to create a greater impact in the local Thai business community, while supporting growth throughout the Salesforce ecosystem at the same time. The company said this includes bringing Salesforce’s team and decision-making closer to Thai customers, increased investment in growth and development opportunities for Salesforce’s Thai employees and creating a greater impact on local communities.

Salesforce’s portfolio of clients across Thailand including Roojai.com, Anantara Vacation Club, and platinum partner and Salesforce Ventures portfolio company Beryl8. The new office is said to reinforce the company’s commitment to its Thailand-based customers and enable faster and more localised decision making.

With an increased local presence, Salesforce plans to grow its Thai team by hiring over 10 more employees, based in Thailand, to further support its local customers. Salesforce added that cloud computing continues to drive economic benefits in Thailand, and it is well-placed to help extend these benefits across the country. 

Salesforce also said that the industry is expected to grow by 19% from 2018 to 2024 and Salesforce customers are predicted to add up to THB 15 billion (US$1.6 billion) in new business revenue to Thailand’s economy during the same period. As a result, the IDC Salesforce Economy report estimates that Salesforce and its partners will directly create more than 24,000 new local jobs by 2024, with a further estimated 33,500 jobs created indirectly.

In addition to job creation, Salesforce’s Thai team supports local communities through volunteer time off. To date, employees have donated over 900 hours of employee time to supporting not-for-profits across the country, said the company,

Sujith Abraham, senior vice president ASEAN at Salesforce, said that the company’s new office space in Bangkok will strengthen its local commitment to its customers, while also serving the community through not-for-profit and volunteer work. “Being able to work more closely with our customers in Thailand means we are able to support their growth, inspire innovation, and help them connect to their customers in whole new ways,” added Abraham.

Earlier this year in April, Salesforce collaborated with Singapore Airlines (SIA) to develop and implement a customer case and knowledge management system for the airline called "1Point". As a dynamic case management tool, 1Point will offer a contextual and holistic view of customer interactions through a single interface, eliminating the need for SIA service agents to toggle between multiple systems to retrieve customer data, information on products, services, policies and procedures, and perform transactions. The system is set to be deployed across SIA’s contact centres and customer feedback handling units globally from late 2021.

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