Saatchis pushes social enterprises

Saatchi & Saatchi Singapore, in partnership with the Social Enterprise Association of Singapore, recently held a workshop to help local social enterprises build their brands using insights and methodology more often available to mainstream consumer brands.

"Social Enterprise is business that makes the world a better place, and the need for these organisations to be highly respected and highly loved by society is essential to their sustainable growth,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

The full day workshop was attended by enterprises that benefitted entrepreneurs, the elderly, women’s interests, people with disabilities, and the financially disadvantaged. Topics included: the understanding of Saatchi & Saatchi’s Lovemarks marketing methodology, learning to articulate a brand’s purpose through storytelling, and understanding of key tools and trends that can be leveraged to optimise social enterprise brands.

“Of late, corporations have become more aware of the need to be involved in ground up initiatives to create social impact in the community,” said Alfie Othman, executive director, Social Enterprise Association. “Saatchi & Saatchi’s ‘Share the Love’ workshop is an excellent example of how corporations can engage the social enterprise sector in a more structured and productive manner. We invite more corporations to support the local social enterprise sector.”

Other trainers at the workshop from Saatchi & Saatchi included Jonathan Daly, regional planning director, Jennie Morris, creative director, and Ruth Ibbotson, digital creative.