Rudi Leung to leave Social@Ogilvy to start new business

Ogilvy & Mather has confirmed to Marketing that Rudi Leung will leave his role as general manager of Social@Ogilvy in mid-August to set up his own business.

No replacement is yet confirmed and Leung’s duties will temporarily be handled by “senior members” from his team.

“I leave Social@Ogilvy in good will,” Leung told Marketing.

“Indeed I will be setting up a new agency with a partner probably around September.”

Leung also described previous media coverage surrounding his departure, earlier today, as 'offensive' but said he had “no intention to neither fight back nor elaborate”.

“I’ve been focusing on my own business and performing well on my job, and that’s all I care.”

Meanwhile, Ogilvy Worldwide managing director on the SC Johnson business, Fergus Hay, will be relocated to Hong Kong as general manager at Social@Ogilvy Asia-Pacific, reporting to Thomas Crampton, who has been promoted as Global Managing Director in December.

In his new role, Hay will be responsible for the continued growth and expansion of Social@Ogilvy across 12 major markets in Asia.

“Fergus’ arrival comes at an important and pivotal time for Social@Ogilvy,” said Thomas Crampton, Global Managing Director, Social@Ogilvy.

“Having already built an extensive network in Asia, we are continuing to both broaden and deepen our social offer.

More clients are moving well beyond their initial approaches and realizing the real long-term potential for developing customer relationships through social, plus bringing further creativity to their social solutions. Fergus’ background is perfectly suited to achieving this.”

“I am thrilled to be leading Social@Ogilvy, particularly in Asia,” said Hay.

“Social@Ogilvy is leading the way in cutting-edge social strategy in Asia, and I see a wealth of emerging client needs and opportunities ranging from real-time communication to social CRM and beyond. The market should expect to see interesting, new developments from Social@Ogilvy in Asia.”