Ruder Finn Southeast Asia's managing director Martin Alintuck (pictured) will be leaving the agency end of this week. Citing personal reasons, Alintuck confirmed to Marketing that he will remain in Singapore for the time being.Marketing has reached out to Ruder Finn for more details on his replacement.
He joined Ruder Finn in August last year, and was responsible for the operations across offices in Singapore, Malaysia and affiliate networks. Ruder Finn first opened its Malaysia office in 2017. Reporting to Elan Shou, regional director of Ruder Finn Asia, Alintuck was also in charge of growing Ruder Finn’s presence, P&L management, team management, client and new business development.
In a statement to Marketing, Alintuck said in his time with Ruder Finn, he has set the agency's direction in Southeast Asia to building a strong digital and integrated marketing practice, launching unique intellectual capital on content consumption habits as well as clinching and serving great clients. “While I am leaving for personal reasons, I want to note Ruder Finn gave me the opportunity to come back to the region and was very supportive and I will always appreciate that," he said.
According to Alintuck, agencies, clients and practitioners are in the midst of a time where the "old rules" are thrown out in favour of integrated marketing, design thinking, performance trends and conversion, among others. As such, he added that the industry as a whole has to embrace the change and disrupt itself to meet the needs of brands.
Prior to his stint with Ruder Finn, Alintuck was with Edelman China as managing director for four years. He also previously held leadership roles at Grey Communications and Burson-Marsteller. His expertise in PR spans across Southeast Asia, China, Japan and the United States.