13 Raya packets that brought more than just duit this 2026

As Raya celebrations unfolded this weekend across Malaysia and Singapore, brands have been bringing their A-game with this year’s Raya packet designs.

From intricate illustrations to nods at traditional Malay heritage, to minimalistic yet visually striking aesthetics, a sampul Raya (Raya packet) has become more than just an envelope for duit raya (Raya money)— it’s a chance for brands to flex their creative muscles and show up in consumers’ hands during the festive season.

Handing out duit raya has evolved into a subtle showdown of design, storytelling, and brand personality. While picking a single winner would have been impossible, here’s a roundup of 13 Raya packet designs that MARKETING-INTERACTIVE thinks stood out this Eid, listed in alphabetical order.

Don't miss: Malaysian red packets that stopped us in our tracks this CNY 

1. Bank Islam

Bank Islam went bold this year with a pink, blue, and purple palette across two designs. One features a batik-inspired floral corak (pattern), while the other plays with a repeating pink flower against a bright turquoise background.

The interplay of vibrant colours gives the packets a youthful, energetic feel, while still retaining a traditional touch through its use of batik-inspired elements. It is a design that stands out easily in a stack, bringing a sense of fun and brightness to the festivities.

2. Bata Malaysia

This year, Bata collaborated with Novak Batik to create a packet series rooted in storytelling and nostalgia. Available across Malaysia and Singapore, the design reflects Bata’s Raya theme, “A Step Closer,” starting with a ketupat (wrapped rice cakes), a timeless symbol of journeying home, and flowing into bunga tanjung (Spanish cherry flower) and bunga melur (jasmine), signifying humility, sincerity, and family togetherness.

The collaboration reflects a thoughtful reinterpretation of Malaysian batik, blending tradition with contemporary design sensibilities. Bata distributed the packets in stores and online with a minimum purchase, offering consumers a tangible experience of the brand’s narrative, while also reinforcing their positioning as a thoughtful, family-oriented brand.


3. BilaBila Mart

Bila-Bila Mart has tapped local talent for their 2026 Raya merchandise, collaborating with digital illustrator Ame Lukis (@ame.lukis). Her quirky, vibrant style celebrates familiar festive moments — kuih Raya (festive desserts), snacks, and kampung (village) scenes — infused with playful details like star-shaped pupils symbolising curiosity and excitement.

From a broader perspective, the collaboration reinforces the brand’s cheerful and community-focused identity, while showing support for local creatives. Available with a minimum RM30 purchase across outlets, the packets were part of a larger merchandise set, blending utility, collectibility, and brand storytelling in one seamless offering.

4. Boost Bank

Boost’s in-house team has gone for a modern take on traditional Malay batik heritage this year. The packets feature intricate floral motifs, ornamental borders, and layered patterns, all while integrating their adorable mascot, Bagoose, in a batik-inspired visual language.

The rich red and gold palette evoked festivity, warmth, and prosperity, balancing tradition with Boost’s playful brand personality. Strategically, the limited-edition packets (distributed via a social media contest) extend brand engagement beyond digital channels, encouraging participation while celebrating cultural authenticity.


5. Boss Malaysia

_{Photo credits to The Gardens Mall Malaysia.}

Boss Malaysia has kept it sleek and luxurious for Eid this year. Their dark green packet features white curving lines subtly spelling “BOSS,” while a secondary brown packet incorporates a crescent moon in negative space. Packaged in a green-yellow gradient box, the minimal design exudes sophistication, appealing to millennial and young adult consumers who appreciate subtlety and premium aesthetics.


6. BYD (BYD Sime Motors)

This year, BYD's Raya packets stood out for its cohesive design, as each emerald green packet in its sampul Raya set forms part of a multifold holder illustrating BYD’s vehicle model timeline, visually representing its presence in Malaysia. 

While not commercially available, this internal activation, available to the public via a special social media giveaway, was designed to reinforce the brand's corporate culture and stakeholder engagement, highlighting how festive campaigns can double as experiential branding tools for internal and external audiences alike.


7. CARiNG Pharmacy

CARiNG Pharmacy has long been known for its collaboration with special needs artists for its festive packets, and this year, the wellness brand did not disappoint. Its 2026 packets feature two artworks by Danial Kushairi, titled "Kampung Dalam Hutan" and "Kampung by the Pond I", combining vibrant color palettes with nature and heritage themes.

By turning a traditional medium into a platform for neurodivergent expression, the brand has been able to amplify inclusivity while keeping the festive feel for Raya. Strategically, this approach positions the brand as socially conscious, tying corporate values to meaningful festive storytelling.


8. CHAGEE

Following on the heels of CHAGEE Malaysia's in-house designed Year of the Horse angpaos, the brand has tapped Malaysian illustrator Kirin Sharom (bungadanbintang) for a Raya packet series celebrating the act of balik kampung (return to hometown). The design captures the joyful chaos of festive preparation — from weaving ketupat (wrapped rice cakes) to fireworks and cooking rendang (stewed meat)— in a continuous narrative.


9. Ford Malaysia

Ford Malaysia’s pastel green and blue packets draw from songket tenun (woven fabric pattern) textures, subtly marrying minimalism with cultural reference. The brand has also incorporated hidden QR codes unlock eCards or duit Raya eWallet prizes, turning the packet into a multi-channel engagement tool.


10. Inside Scoop

Inside Scoop’s textured songket pattern runs across packets, packaging, and even cooler bags, creating a seamless, cohesive visual identity. The brand cleverly integrates its yellow scoop and white cone logo into the pattern, demonstrating disciplined brand consistency. This execution highlights how a strong, visually unified campaign can extend across touchpoints, reinforcing recall while staying playful and festive.

11. Maybank

Maybank’s yellow floral packet draws inspiration from traditional batik, with stylised peony blooms symbolising growth and renewal, surrounded by leafy motifs representing harmony. Simple, bright, and cheerful, it stands out in a crowded festive collection. This is a classic example of using cultural motifs to reinforce brand identity while creating something collectible and shareable. The packets are available in both Malaysia and Singapore. 


12. Maxis

This Eid, Maxis has combined AI and Pantun poetry to bring interactivity to their Raya packets. Users can generate 3D Hari Raya greetings and classic pantuns via the Maxis app or website, while sustainable packets and GIF stickers extend the experience offline. The campaign merged technology, culture, and sustainability, in a step of innovation while engaging digitally-savvy consumers in meaningful, shareable ways.


13. Secret Recipe

Secret Recipe has partnered with illustrator Yatt (@yattlukis) for a panoramic packet design capturing everyday festive moments — from balik kampung to cake-sharing and birthdays during Raya. When placed together, the packets form a continuous narrative, forming a larger picture, good enough to be framed up as an artwork.

Additionally, here are a couple of special mentions (clockwise left to right): Kapten Batik with its screenprint-like design inspired by "Gema Kantan", MBSB Bank's "Floral Tribute" series, Alrajhi Bank Malaysia's folded songket designs, RHB Bank's embossed motif design, and Etiqa's ketupat design. 

_{Photo credits to @ainchahdaud (Threads), MBSB Bank, and Group Hobi Kumpul Sampul Duit Raya (Facebook).}


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