RHB encourages Malaysians to 'Be Sweet' to one another during Deepavali

RHB invites Malaysians to be sweet and share their blessings with one another during Deepavali with its latest film "Be Sweet". Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, the spot features Malaysian football star Thanabalan Nadarajah and marks the fourth collaboration between RHB and FCB. The agency was brought on-board earlier this year.

"Be Sweet" garnered over 2.7 million views, 19,000 reactions, 3,640 shares and 506 comments on Facebook at the time of writing. In the film, Nadarajah made Deepavali treats and distributed them to his family, friends and neighbours. He urged Malaysians to "do something for each other this Deepavali".

“The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Nadarajah’s ability to do that both on and off the pitch made him a natural choice,” Abdul Sani Abdul Murad, RHB’s chief marketing officer, said.

“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone's home. Now, who doesn't love a sweet year ahead?” Ravi Costa, associate creative director FCB Kuala Lumpur, added.

Campaign credits:

Project name: Be Sweet
Creative agency: FCB Kuala Lumpur
Client: RHB Bank
Client(s): Abdul Sani Abdul Murad, Tunku Hazli Bin Tunku Tolha, Mohd Anwar Bin Mohd. Amin
Chief creative officer: Ong Shi Ping
Associate creative director(s): Syed Ferohaizal, Ravi Costa
Art director: Zahriel Yazid
Copywriter: Ravi Costa
AV producer: Brandon Chai
Production company: Chilli Pepper Films
Film director: Saifful Shah
Producer: Fendi Harjoh/ Mimi
Senior account director: Syahriza Badron
Account manager: Eva Lim
Strategic planning director: Eldon D’Cruz