R/GA to cease operations in Singapore

Global creative innovation company R/GA will be ceasing operations in Singapore, effective November 2025. According to the agency, the move reflects the company’s shift to concentrate on its Technology & Creative Production Hub, where client demand is highest. 

In a statement to MARKETING-INTERACTIVE, Michael Titshall, CEO of APAC, R/GA said "At R/GA, reinvention has always been core to how we meet the needs of our clients and the market. As part of our renewed business strategy, we’ve carefully reviewed our Singapore operations and made the decision to pivot its role and refocus our efforts in Southeast Asia on our Technology & Creative Production Hub, where client demand is strongest."

"Since becoming independent, we’ve continued to grow globally, building our capabilities in AI products, technology, and design, and recently completing our first acquisition of AI system design and development studio Addition, with more to come.” added Titshall.

MARKETING-INTERACTIVE understands that the team in Singapore was about 20 people strong and it worked with clients such as KFC. The Singapore office was led by Marianne Whitman as general manager and Krishnan Menon as managing director of SEA. 

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Globally, the company has made moves to double down on artificial intelligence (AI) with the acquisition of Addition. It also hired Guill Rodas as its chief technology officer for APAC to work alongside Ben Miles, chief design officer APAC. Rodas was brought in to shape brand experiences for the intelligence era and unify R/GA's technology practice across Southeast Asia, North Asia and Australia. 

In March this year, R/GA also left the IPG family after 23 years. Led by CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, R/GA partnered with private equity firm TrueLink Capital to buy back the business, positioning the agency for a new era focused on AI-driven innovation. As part of its independence, R/GA also announced a US$50 million Innovation Fund to invest in emerging technologies, acquire new capabilities, and expand its AI-led transformation services.

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